My Role
Product Designer
Lead Researcher
Timeline
8 Weeks
Team and Advisors
Clear Shen
Jin Hee Jung
Type
Event Invitation
Tools & Methods
Figma, Adobe Illustrator, User Interviews
Moderated User Testing
CHALLENGE STATEMENT
How can the art of origami be used to connect friends through a fun, collaborative group activity?
CONTEX
Origami has so many perks! It's not just about creating cool paper designs but can also boost mental health, communication skills, and self-esteem.
I aimed to introduce this activity to our users in a fun and engaging way. I want them to enjoy the benefits while having a blast and connecting with others through group origami activities!
USER RESEARCH
To fully understand the spectrum of the problem, I interviewed 6 individuals and found 3 pain points.
Challenges faced by individuals
Lack of motivation
User feel lack of motivation to continue with the origami process
Accurate instruction
User need for accurate instructions to help them successfully complete the origami designs
Want to share
User have a desire to share their completed origami designs with others.
USER JOURNEY
The user is a creative young professional who enjoys hosting gatherings and adding personal, unique touches to their events. They like connecting and engaging in group activities, and they value spending time with friends. They are enthusiastic about creating memorable experiences for their guests.
GOAL
The aim is to design an enjoyable digital origami experience for people who lack motivation to do it.
SOLUTION: PAPER PALS
DESIGN
Creating a design solution that addresses our users' pain points throughout the process.
INITIAL SOLUTION
CUSTOMIZED ORIGAMI EMOJI
Digitized origami experience
Omit the process of looking for the material and folding it physically
Customize
Users can customize their “emoji” and include audio/written message
Subscription plans
Regular delivery of material kits and other origami-related items- books or tools.
USER TESTING FEEDBACK
We tested the prototype with six people to assess three key points:
1. The relevance of origami in this context.
2. Whether users desire a more physical element.
3. Understanding of what to do and where they are.
DEPLOYING THE PRODUCT
How can we make this come true?
Customized paper and material kits
Charge for the physical materials while keeping the digital components free
Subscription plans
Regular delivery of material kits and other origami-related items- books or tools.
Freemium templates
A selection of free digital templates, paid premium templates
Partnership
Collaborate with origami paper manufacturers and earn commissions
REFLECTIONS
The design process was an iterative and dynamic journey
After user testing, we decided to revisit earlier stages of the process and reanalyze research results. It ultimately allowed us to develop prototypes.
To conduct additional interviews with experts
To gather more insight, we would like to conduct additional interviews. Feedback will help us revise and expand our ideas.
To design games that can be played during the party
We also want to design more party games associated with origami in the app to retain customers.
